Adelaide Abbiw-Williams

I am a seasoned executive with over 15 years of experience in senior commercial, sales, and marketing roles across West & Central Africa, spanning industries such as FMCG, retail, B2C technology, and telecommunications in multinational firms such as Nestle, Vodafone, Diageo and SES. As the 1st female CEO of a satellite platform in Ghana, I launched the HD+ platform, achieving significant revenue, customer base, market share growth whiles reducing operational costs in growth phase.

My passion lies in leveraging technology to drive growth and development in Africa. My experience includes managing end-to-end business operations, developing strategic partnerships, and navigating complex regulatory environments. Leading large-scale operations and launching impactful tech products has allowed me to harness innovation to create value and expand market reach.

I am committed to promoting gender equality in the media and technology space. As the founder of LeadHERS Lean-In Circle, I mentor and coach women, fostering collaboration and supporting their professional growth. I have implemented initiatives like mentorship programs, bias training sessions, and narrative transformation projects to cultivate future female leaders and address the ‘broken rung’ phenomenon.

Supporting entrepreneurs is a natural extension of my commitment to fostering innovation and growth. I aim to help by:

1Mentorship and Coaching: Guiding entrepreneurs in strategic planning, operational efficiency, and overcoming market challenges

Leadership and Financial Management: Offering insights on financial discipline, resource optimization, and growth from my start-up experience

Access to Networks: Connecting entrepreneurs with investors, partners, and experts to foster collaboration and growth

Resource Development: Creating training programs and resources for market research, financial planning, and brand development

Advocacy and Representation: Raising awareness, advocating for start-up D&I policies

3 hours per week