Adelaide Abbiw-Williams

Accomplished business executive and visionary CEO with 15+ years of experience leading diverse organisations to achieve strategic goals, operational efficiency, and financial success. Recognised for championing premium TV broadcasting excellence in Ghana, as the 1st female CEO of a satellite TV platform in the country. I have consistently demonstrated a commitment to breaking barriers, driving innovation, and fostering a positive organisational culture. I possess a strong track record of formulating and executing strategic plans, managing large and complex organisations, and leading high-performing teams.

My expertise spans across FMCG, manufacturing, telecommunications, mobile financial services, and satellite broadcasting. My passion lies in leveraging technology to drive growth and development in Africa. Launching impactful tech products has allowed me to harness innovation to create value and expand market reach

I am committed to promoting gender equality in the media and technology space. As the founder of LeadHERS Lean-In Circle, I mentor and coach women, fostering collaboration and supporting their professional growth. I have implemented initiatives like mentorship programs, bias training sessions, and narrative transformation projects to cultivate future female leaders and address the ‘broken rung’ phenomenon

Supporting entrepreneurs is a natural extension of my commitment to fostering innovation and growth via:

Mentorship & Coaching: Guiding entrepreneurs in strategic planning, operational efficiency, and overcoming market challenges

Leadership & Financial Management: Offering insights on financial discipline, resource optimisation, and growth from POV leading a start-up

Access to Networks: Connecting entrepreneurs with investors, partners, and experts

Resource Development: Training programs, resources for market research, financial planning, and brand development

Advocacy & Representation: Raising awareness, advocating for start-up D&I policies

3 hours per week