Agata Carroll

I mentor founders and marketing leaders who are preparing to scale B2B products beyond their home market, with a specific focus on U.S. and European expansion.
My background is in global B2B demand generation and go-to-market strategy, where I have worked hands-on with enterprise and mid-market teams across technology, SaaS, and professional services. I specialize in helping companies translate strong products and execution capabilities into messaging, positioning, and demand programs that resonate with Western buyers.
In mentoring, I focus on practical, execution-oriented guidance rather than theory. Common areas I support include ICP definition, buyer personas, ABM strategy, demand generation frameworks, content and messaging alignment, channel selection, and building marketing programs that support real pipeline and revenue outcomes. I also help teams understand cultural and structural differences between domestic and international B2B markets, which is often where early expansion efforts struggle.
I’m particularly interested in working with companies that have global ambitions and are serious about building sustainable international revenue, not just experimenting. As a mentor, my goal is to help teams avoid costly mistakes, accelerate learning curves, and leave each session with clear next steps they can immediately apply.

I mentor because I’ve spent years working hands-on with B2B teams navigating growth, demand generation, and international expansion, and I’ve seen how small strategic missteps early on can cost companies significant time and budget later.
I’m motivated to give back by helping founders and marketing leaders shorten that learning curve, especially when it comes to building go-to-market strategies that work outside their home market. I enjoy working closely with teams to pressure-test assumptions, clarify ICPs, and translate ambition into practical execution.
I also mentor because I genuinely enjoy learning about new industries, business models, and technologies. Working with early-stage and scaling companies exposes me to problems and opportunities that keep my thinking sharp and grounded in reality rather than theory.
Finally, I’m interested in forming longer-term relationships where there is mutual value. In some cases, mentoring naturally evolves into advisory support or deeper collaboration, and I’m open to those opportunities when there is strong alignment and a clear business need. I value meaningful professional connections built through real work, not transactional networking.