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Three years ago, I met a young founder with a brilliant idea for connecting smallholder farmers to markets via mobile technology. Great idea. Wrong execution. She was building a smartphone app for farmers who barely had feature phones. Within two mentoring sessions, we pivoted to USSD. Today, her platform serves 15,000 farmers.
That’s why I mentor. Not to hand out generic advice, but to share what 10+ years of building and breaking things in African agriculture has taught me.
I’ve scaled Crop2Cash to 400,000+ farmers across Nigeria while securing $1.5M in partnerships with USAID and GSMA. Before that, at Wennovation Hub, I managed the Campus2Market program, reducing local brain drain by 40% by helping entrepreneurs build viable businesses in Nigeria rather than migrating abroad. I’ve seen the patterns of what works and what doesn’t when serving low-income customers in resource-constrained environments.
WHAT I BRING TO MENTORING:
Hard-Won Expertise in AgriTech • Designed programs that increased farmer productivity by 40% and incomes by similar margins • Deep understanding of agricultural value chains from input supply to market linkages • Climate resilience strategies that work in real drought conditions, not just pitch decks
Business Model & Fundraising Realism • Built business models that balance impact and revenue (the unicorn entrepreneurs chase) • Secured grant funding and commercial partnerships from skeptical donors and corporates • Know which investor expectations are reasonable and which will kill your business
Practical Impact Measurement • Designed M&E frameworks for IFPRI and development partners • Can help you measure and communicate impact without drowning in indicators
I’m especially drawn to founders in agritech, climate adaptation, fintech for agriculture, and last-mile logistics who are past the idea stage and wrestling with scale challenges. I work best with entrepreneurs willing to challenge their assumptions and test rigorously.
I see mentorship as a vital tool for multiplying knowledge and accelerating the development of solutions to Africa’s pressing challenges in agriculture, climate resilience, and poverty reduction.