David Vilchez Elías

With 15 years of experience in strategy, digital marketing, innovation, and user research, I help companies and organizations connect more deeply with their audiences and stay competitive in changing markets.

I’ve worked with global companies like Heineken and Coca-Cola, as well as institutions such as the Inter-American Development Bank.

Curious by nature, I enjoy exploring new industries, technologies, and trends, turning insights into actionable strategies that drive growth and innovation.

Areas of expertise:
🔹 Marketing strategy – audience-driven strategies and action plans to achieve business goals.
🔹 Brand strategy – building strong and distinctive brands.
🔹 Digital marketing – raising awareness, boosting engagement, and driving advocacy or transactions.
🔹 Content strategy – creating engaging content aligned with business and marketing objectives.
🔹 Community management – developing and nurturing online communities and networks
🔹 Event management – planning and running webinars, training programs, and hackathons
🔹 Strategic design – applying people-centered approaches to solve organizations’ challenges.
🔹 Service design – designing and improving services focused on user experience
🔹 Workshop facilitation – fostering innovation and co-creation
🔹 Market and trend research – anticipating shifts in consumer behavior for strategic decision-making
🔹 User research – interviews, surveys, and ethnographies to uncover actionable insights

I am deeply inspired by the passion, creativity, and determination that entrepreneurs bring to the table, and I believe that by sharing my knowledge, I can contribute to their growth and success. Startups are at the forefront of driving change and revolutionizing industries, and I want to be part of this exciting journey by helping them navigate challenges, make informed decisions, and unlock their full potential.