I am Dudu Mpokela, formerly known as Dudu Mofokeng, I have been a member of IBASA for several years, contributing in many activities and initiatives, including the CDP. I am a futuristic leader with a reputation for converting stalled businesses into thriving organizations by rendering strategic advisory, reviewing/overhauling operational roadmaps, and implementing strategic programs to realise overarching goals across corporate, government, international and entrepreneurial spaces.
I earned a reputation as a business mentor and coach with success in boosting SMEs’ organisational development, decision-making, and employee management skills to build competitive and ever-growing businesses. I have successfully led the end-to-end implementation of research-based ﬂagship projects through eﬀective team leadership and cross-functional collaboration.
On the other note, I have a track record in the international trade space of supporting trade negotiations (Non-Agricultural Market Access [NAMA], Southern African Customs Union [SACU], and European Free Trade Association [EFTA]) as well as promoting and matchmaking export products and foreign direct investment (Foreign Dire Investments [FDI]) with/to foreign buyers and South African partners.
I was recognized for establishing and steering an award-winning business (with five branches) from scratch by implementing strategic plans and recruiting/leading a team of 52 multi-cultural members. Some of her awards are Sanlam/Business Partners Entrepreneur of The Year, DTI’s Premier Business Awards, Technology For Women in Business(TWIB), and Productivity SA’s – Work Place Challenge.
My purpose is to teach, share, influence, and empower. I ran my business for 11 years with all the successes and failures. It’s time for me to give back.