Reda

With 30 years of experience across Telco, Fintech and SaaS, I’ve built and scaled businesses in Europe and Africa. Today, I advise tech founders on strategy, product, go-to-market, and growth — always hands-on.

Mentoring is my way to give back. I’ve been through the pressure, the pivots, the funding gaps — and I know how critical it is to have someone to be your sparing partner.

My focus areas are: Fintech, SaaS, Payments, and AgTech.

I’d be honored to support ambitious founders across the continent.

Essentially to give back. I’ve been through the highs and lows of scaling companies, and I know how helpful it is to have a sparring partner along the way.

Mentoring also keeps me curious. I enjoy learning from bold founders and discovering new industry through real-world challenges.

When there’s a strong fit, I’m also open to deeper involvement — joining boards or taking on advisory roles to help founders scale with the right Playbook.