Roaa Ahmed

Roaa, a seasoned professional, brings over a decade of diverse expertise in strategic management, BD and growth, spanning local startups to global organizations. Currently, she serves as Regional Head of Strategy & Growth at Chefaa, prominent health-tech pharmacy platform.

Selected as a 2023 Professional Fellow by the US Department of State, Roaa worked on growth value creation at the global impact investing firm SEAF in Washington, DC. During her time at Meta (formerly Facebook), she excelled as FCC Regional Manager for the Middle East and North Africa, leading global initiatives and establishing Meta’s inaugural health community vertical. Facebook featured her among top 24 impact-driven Facebook Community Leaders worldwide in 2020 and is amongst the first arab Meta Certified CMs.

An advocate for youth and socioeconomic development, Roaa served as Egypt’s Country Advisor and Business Coach for CFYE, the Netherlands’ Ministry of Foreign Affairs Employment Fund. She has also designed/managed programs funded by USAID, GIZ, EBRD and UN Women.. Prior to her current roles, she led strategic programs at WUZZUF & Forasna and served as Chief Growth and Operations Officer at Entreprenelle, fostering community building and women’s entrepreneurship education and economic empowerment.

Roaa’s committed to giving back by actively supporting startups through mentorship and training as an Expert in Residence (EIR) at DMZ, VC4Africa, Women Entrepreneurs Network, Edventures in Egypt, CODE in KSA and Playbook in Bahrain & UAE.

Mentoring startups and entrepreneurs allows me to give back to the ecosystem and contribute to building a stronger, more resilient economy in the long run. It’s a meaningful way to share what I’ve learned while supporting others on their growth journeys. At the same time, mentorship strengthens my own expertise—every exchange is an opportunity to gain new perspectives, challenge assumptions, and stay connected to evolving industries and business models. The process of knowledge transfer, problem-solving, and navigating real-world challenges keeps me curious and sharp, and fuels my growth mindset.