Ashraf Fithane

My professional journey has been deeply rooted in the Moroccan tourism sector, spanning various roles that have equipped me with a comprehensive understanding of the industry. I began my career as a tourist tour organizer at several travel agencies, gaining firsthand experience in crafting itineraries and catering to diverse client needs. From there, I transitioned into the role of a licensed tour guide, approved by the Moroccan Ministry of Tourism. This allowed me to directly connect with visitors, showcase Morocco’s hidden gems, and cultivate a deep understanding of their wants and expectations. Leveraging this experience, I ventured into tourism marketing, where I honed my skills in promoting destinations, crafting compelling narratives, and utilizing marketing strategies to attract tourists to Morocco.

My motivation to mentor stems from a desire to “pay it forward.” I’ve benefited from guidance throughout my career, and I believe in giving back by supporting promising entrepreneurs navigate their journeys.